Hanin Earns New National-Level Honor: Named a "2026 Made in China · Trusted Brand by Consumers"

Trusted Brand by Consumers

Recently, China Industry News released a major list: the "2026 Made in China · Trusted Brand by Consumers" selection. Hanin was prominently featured, earning another authoritative national-level recognition.

This honor is not only a strong endorsement of Hanin's product quality, but also recognition of our long-term commitment to innovation and perseverance.

As one of the key activities under the National Manufacturing Powerhouse Brand Program in the first year of the 15th Five-Year Plan, the event was officially organized by China Industry News, with joint guidance from two national ministries: the State-owned Assets Supervision and Administration Commission of the State Council (SASAC) and the Ministry of Industry and Information Technology (MIIT).

PART 01

The Weight of Trust: A Rigorous Central-Level Selection

Under the important guidance of General Secretary Xi Jinping, who called for "transforming 'Made in China' into 'Created in China,' shifting from 'China Speed' to 'China Quality,' and advancing from 'Chinese Products' to 'Chinese Brands,'" China Industry News launched the fourth edition of the "Made in China · Trusted Brand by Consumer" initiative in 2026.

As an authoritative selection focused on high-quality development in the consumer goods industry, the "2026 Made in China · Trusted Brand by Consumers" program was organized by a central-level authoritative media outlet.

Its evaluation system covers eight first-level indicators, including consumer satisfaction, market share, innovation capability, and brand influence. The selection also went through rigorous procedures, including credit verification, public opinion monitoring, expert review, and public announcement.

After the evaluation process, Hanin stood out from numerous participating companies and was named one of the "2026 Made in China · Trusted Brand by Consumers" honorees. Other well-known brands selected in the same batch include Bull Group, iFLYTEK, and other widely recognized consumer brands.

PART 02

Building a Strong Foundation in Quality, Starting from Products

Founded in 2012, Hanin is a national-level high-tech enterprise engaged in the research and development, production, sales, and service of printing equipment. Many people may have first come to know us through our printer mechanisms, but today, our business has expanded far beyond that.

In a printing industry long dominated by international brands, Hanin has delivered an impressive performance with three "No.1" achievements.

According to research data released by Frost & Sullivan, a leading global research and consulting firm, Hanin ranked No.1 in China in 2024 in three categories: domestic instant photo printer sales, shipping label printer sales, and portable A4 printer sales.

Core Technologies, Independently Developed

From thermal printer mechanisms to thermal printers, from barcode label printers to photo printers, from home A4 printers to monochrome laser printers and industrial laser marking machines, and further to digital textile printers, 3D printers,  barcode scanners, RFID readers, commercial weighing scales, smart POS terminals, and other supporting devices, Our product portfolio now spans a broad range of applications.

Hanin's offerings cover everything from printer mechanisms to complete machines, from commercial retail to home education, from industrial manufacturing to mobile office scenarios.

Not long ago, Hanin held a media salon in Beijing for its "Ultra Drum" laser printer industry innovation solution, showcasing an office printing solution built around Hanin's self-developed Ultra Drum technology.

This technology supports 3–5 years of drum-free replacement, adopts an innovative drum-toner separation structure, and is equipped with a domestically developed Loongson chip.

It provides solutions for multiple industries, including finance, public services, education, healthcare, retail, and logistics.

Through technological innovation, it helps different sectors reduce costs, improve efficiency, and build more secure and controllable office printing environments.

This breakthrough further strengthens Hanin's competitiveness in laser printing and provides strong support for self-reliant and controllable solutions in key information infrastructure.

Hanin hasWe have more than 400 R&D professionals and has obtained 785 authorized patents. We have also led the formulation of multiple group standards in the printing industry and has been recognized as a leader in corporate standards in the printing field.

Recognition Comes from a Commitment to Quality

Every Hanin product undergoes strict quality testing before leaving the factory. Our lab conducts more than 10,000 kilometers of print testing each year, maintains a first-pass yield rate of over 98%, and has obtained multiple international quality management and environmental management system certifications.

With independently developed core precision technologies and reliable product quality, Hanin has received a series of important honors, including "National Specialized and Innovative Little Giant Enterprise," "National Service-Oriented Manufacturing Demonstration Enterprise," and "National Manufacturing Single Champion Demonstration Enterprise." We has also won major awards such as the German Red Dot Best of the Best Design Award and the China Patent Award.

PART 03

A New Starting Point, Worthy of Trust

Being named a "2026 Made in China · Trusted Brand by Consumers" is a recognition of Hanin's nearly 14 years of dedication to the printing industry, its commitment to independent R&D, and its service to users around the world. More importantly, it represents a responsibility that carries real weight.

"Easier printing, better life" is not only Hanin's mission, but also the direction we have  consistently followed.

Looking ahead, we will continue to drive product upgrades through technological innovation, earn user trust through reliable quality, and develop trusted Chinese-developed printers that serve users in China and around the world. We will continue to tell the story of Chinese manufacturing brands, convey the positive impact of Chinese brands, and bring Chinese printers to a broader global stage.