HPRT Launches HD600, HD700, and HD700 PLUS Desktop Thermal Barcode Printers for Smarter Business Labeling
HPRT is excited to introduce three new desktop direct thermal barcode printers: HD600, HD700, and HD700 PLUS.
From retail stores and e-commerce packing stations to warehouses, logistics centers, and manufacturing environments, barcode label printing plays an essential role in product identification, inventory tracking, shipping, and operational management. As businesses look for more efficient and space-saving printing solutions, the new HPRT HD Series provides practical options for different labeling volumes and application scenarios.
The HD600, HD700, and HD700 PLUS are designed to deliver dependable desktop barcode printing performance while helping users simplify setup, reduce maintenance, and improve productivity.
HD600: Reliable Desktop Barcode Printing for Daily Operations
The HPRT HD600 is a practical desktop direct thermal barcode printer designed for standard business labeling applications. With a print speed of up to 6 ips / 152 mm/s, the HD600 helps users print barcode labels efficiently for retail, manufacturing, logistics, and warehouse operations.
The HD600 supports a maximum print width of 4.25 inches / 108 mm, making it suitable for common 4-inch label applications, including product labels, shipping labels, inventory labels, and barcode labels. It also supports multiple media types, including continuous labels, die-cut labels, black mark labels, fan-fold labels, and notch labels.
For connectivity, the HD600 comes with standard USB-B and Ethernet interfaces, while Bluetooth 5.2/BLE is available as an optional factory configuration. This gives businesses flexibility to choose wired or wireless printing based on their working environment.
Key Benefits of HD600
• Up to 6 ips print speed for daily label printing
• 203 dpi resolution for clear barcode and text output
• Compact desktop design for space-limited workplaces
• USB-B and Ethernet connectivity as standard
• Optional Bluetooth 5.2/BLE for wireless printing
• Supports common 1D and 2D barcodes
• Suitable for retail, warehousing, logistics, and manufacturing
The HD600 is a strong choice for businesses looking for a reliable and cost-effective desktop barcode printer for everyday use.
HD700: Compact, User-Friendly, and Built for Flexible Labeling
The HPRT HD700 is designed for users who need a modern, compact, and easy-to-use desktop thermal barcode printer. It offers a print speed of up to 6 ips / 152 mm/s, making it suitable for daily business label printing in retail, e-commerce, office, shipping, and warehouse environments.
The HD700 features a simplified user interface with two operation buttons and one tri-color LED indicator, making operation intuitive for both professional users and first-time users.
The HD700 supports USB-B and Ethernet connectivity as standard, with optional Bluetooth 5.2/BLE for users who need more flexible installation. For Bluetooth versions, users can also design labels through HPRT label software and the mobile app, making label creation more convenient.
Key Benefits of HD700
• Up to 6 ips print speed
• 4.25-inch / 108 mm maximum print width
• Compact and modern desktop design
• Simple operation with two buttons and one tri-color LED
• USB-B and Ethernet standard interfaces
• Optional Bluetooth 5.2/BLE
• Easy label design with software and mobile app support
The HD700 is ideal for businesses that want a balance of performance, ease of use, and compact design.
HD700 PLUS: Higher Speed for High-Volume Label Printing
For businesses with higher label printing demands, the HPRT HD700 PLUS delivers enhanced productivity with a print speed of up to 8 ips / 200 mm/s. This makes it the fastest model among the three new HD Series printers and a strong option for high-volume printing environments.
The HD700 PLUS is especially suitable for busy shipping stations, warehouses, logistics centers, and manufacturing sites where large numbers of barcode labels or shipping labels need to be printed quickly and continuously. By increasing print speed while maintaining a compact desktop form factor, the HD700 PLUS helps businesses improve output efficiency without requiring additional workspace.
Like the HD700, the HD700 PLUS supports a maximum print width of 4.25 inches / 108 mm, standard USB-B and Ethernet connectivity, optional Bluetooth 5.2/BLE, and common printer languages including ZPL-II, TSPL, and DPL.
Key Benefits of HD700 PLUS
• Up to 8 ips / 200 mm/s high-speed printing
• Designed for high-volume label printing
• 4.25-inch / 108 mm maximum print width
• Compact desktop footprint
• USB-B and Ethernet connectivity
• Optional Bluetooth 5.2/BLE
• Suitable for shipping, logistics, warehouse, and manufacturing applications
The HD700 PLUS is the best choice in the series for users who need faster printing speed and higher daily output.
Built for Retail, E-Commerce, Logistics, Warehousing, and Manufacturing
The new HPRT HD Series desktop thermal barcode printers are designed to support a wide range of business applications.
For retail businesses, they can be used to print product labels, barcode labels, price labels, shelf labels, and inventory labels.
For e-commerce sellers, they help print shipping labels, order labels, package labels, and return labels efficiently at packing stations.
For warehouses and logistics operations, they support inventory management, item identification, location labeling, parcel sorting, and shipment tracking.
For manufacturing environments, they can be used for product identification, process tracking, production labels, packaging labels, and quality control labels.
Whether used by a small business, a retail chain, a warehouse team, or a logistics operator, the HD600, HD700, and HD700 PLUS provide flexible desktop barcode printing solutions for different operating needs.
Easy Integration with Business Systems
A good barcode label printer should not only print clearly, but also work smoothly with existing business systems. The HD600, HD700, and HD700 PLUS support common printer languages, including ZPL-II, TSPL, and DPL, helping users integrate the printers with different labeling software, warehouse systems, retail systems, and logistics platforms.
The new models also support common 1D and 2D barcode formats, including QR Code, DataMatrix, PDF417, and more. This makes them suitable for diverse barcode printing requirements across industries.
With standard USB and Ethernet interfaces, users can connect the printers to computers, POS systems, warehouse workstations, and business networks. Optional Bluetooth connectivity provides additional flexibility for users who prefer wireless printing.
HD600 vs HD700 vs HD700 PLUS: Which Model Is Right for You?
Although all three models are desktop direct thermal barcode printers, each one is designed for slightly different needs.
| Model | Print Speed | Max Print Width | Recommended For |
| HD600 | Up to 6 ips | 4.25" / 108 mm | Standard barcode label printing |
| HD700 | Up to 6 ips | 4.25" / 108 mm | Retail, e-commerce, office, and daily business labeling |
| HD700 PLUS | Up to 8 ips | 4.25" / 108 mm | High-volume shipping, warehouse, logistics, and manufacturing labeling |
✔ Choose HD600 if your business needs a reliable desktop barcode printer for regular label printing tasks.
✔ Choose HD700 if you need a compact and easy-to-use desktop thermal barcode printer with a modern design and wide print width.
✔ Choose HD700 PLUS if your business prints labels frequently and needs higher speed for better productivity.
Whether the goal is to improve shipping efficiency, simplify warehouse labeling, support retail operations, or manage product identification, the new HPRT HD Series delivers dependable desktop barcode printing performance for everyday business needs.
